About us

At Pencil and Lion, we don't just create — we build stories, made for people, by people.

Philosophy

  • Creativity with a story drives us. We believe design should be more than just being visually appealing — it should convey a message and tell a story. By seamlessly blending strategy, aesthetics, and functionality, we craft concepts that bring a brand’s story to life, ensuring it resonates through every stage of the project.
  • We care about the honesty and integrity of our work. We don’t settle for surface-level. We dig deep — observe, listen, ask the right (and sometimes wrong) questions — to create brands, packaging, and campaigns that genuinely connect with people. And, wherever possible, we aim to make a lasting impact on society and the planet.
  • Quality over quantity. We trust our expertise, aiming for nothing less than excellence in every project, whether it’s a major campaign or a simple sticker.

Team

Founded by Aurimas Kadzevičius, a creative director with over 15 years of experience in the advertising industry, we are a close-knit team of like-minded professionals.

At the core of every project are our creative and art directors, creative strategist, designers, copywriter and project manager — each one blending their unique expertise to contribute to one shared goal. However, we’re not limited to in-house expertise. And when the project demands more, we expand our circle — bringing in trusted specialists, from videographers to media buyers, to ensure that each project is tailored to your exact needs, goals, and budget — without compromising on quality.

At Pencil&Lion, creativity begins with a pencil, but it’s the strength and determination of a lion that turns ideas into reality. The lion represents our approach: an idea, an execution, a goal. We can draw it, film it, sculpt it or bring it to life in ways you didn’t expect. It can be bold, raw, soft, chaotic, or subtle — but whatever it is, we shape it to speak its story.

Services

Branding

  • Research
  • Brand strategy and positioning
  • Naming
  • Brand visual concept and messaging
  • Tone of voice and copywriting
  • Logo design
  • Visual identity
  • Brandbook
  • Art direction across channels
  • Stationery, merchandise, template design
  • Photo and video production
  • Communication strategy

Advertising

  • Communication strategy
  • Creative campaigns concepts
  • Copywriting
  • Print advertising
  • Digital advertising
  • TV & radio advertising
  • Photo and video production
  • Media buying and planning

Packaging

  • Research
  • Product naming
  • Structural design
  • Label design
  • Copywriting
  • Product photography